“From the very first conversation I had with Lindsey, it was obvious what a great communicator she is. She listens, asks the right questions, and very quickly gets to the heart of what needs to be done.

What also stood out to me right away was her real world, boots on the  ground experience. Personally, I have a much greater respect for people who have actually lived it and done it than for people who simply know all the right words — “strategic,” “optimized product line,” “retail strategy,” and so on. Lindsey knows how to take those ideas and put them into action. She took part in weekly meetings with our sales staff and made on site visits with our retail partners, which gave her a real understanding of what was happening on the ground.

Right from the start, we saw an action plan that was clear, concise, and built around tangible, achievable goals. There was no overcomplicating things or spending time talking in circles. She quickly identified what needed attention and gave us a path to move forward.

Her background in merchandising and branding also came through immediately. She brought a different perspective to how we looked at our products, our brand positioning, and how we presented ourselves to the retail market. The structure she brought to the business made it easier for our team to understand what we were trying to accomplish and, more importantly, how we were going to get there and communicate that .

What I appreciated most was that Lindsey didn’t just give us advice from the sidelines. She got involved, brought practical ideas to the table, and helped turn them into things we could really use.

For a growing outdoor brand, having someone like Lindsey on your team who can communicate clearly, understands the industry, has real hands-on experience, and can turn strategy into action is extremely valuable. Lindsey brought all of that from day one and honestly, we were able to move so much faster with her on our side.”

— Pat Grillo, Owner, TREQA™